The Kaspi Revolution: Transforming Kazakhstan’s Digital Landscape

Mikhail Lomtadze, CEO of Kaspi.kz, shares his journey from humble beginnings in Georgia to leading a $24 billion fintech giant in Kazakhstan, emphasizing education, innovation, and consumer focus.

Key Insights

📱 Consumer-Centric Approach: Kaspi.kz’s super app model prioritizes user experience, showing that integrating services can simplify consumer lives and foster loyalty.

📊 Successful IPO Strategy: Listing on NASDAQ rather than London increased liquidity and investor access, illustrating the importance of strategic market choices for growth.

🔄 Iterative Product Development: The three-page proposal process allows for simplicity and direct consumer feedback, which fosters innovation and responsiveness to market needs.

🌟 Ecosystem for Innovation: Kazakhstan’s growing tech environment, backed by government support, showcases how a collaborative ecosystem can accelerate fintech advancements.

🤖 AI Efficiency: The implementation of AI for customer service significantly reduces operational costs, allowing teams to focus on strategic initiatives rather than routine queries.

⚽ Social Responsibility: Lomtadze’s commitment to building a football academy reflects a broader vision of investing in community development, underlining the importance of giving back.