Personetics has published its Understanding Consumer Demand in the AI-Banking Era Survey Report, revealing that financial wellness is consumers’ top concern, surpassing health and family relationships. The report finds that 84% of banking customers would consider switching to a bank that offers timely, AI-driven financial insights and recommendations. Additionally, 74% of respondents say that they would be more loyal to a bank that helps them achieve financial goals through proactive spending and saving actions. Demand is particularly high in the EMEA region (79%), where banks and regulators have embraced financial wellness services. Gen Z leads with 86% interest, followed closely by customers over 60 (76%). Consumers are increasingly expecting banks to analyze their financial habits and provide personalized alerts such as overdraft warnings and savings nudges. As digital banking and open banking make switching providers easier, AI-powered financial guidance is becoming a competitive necessity
